Porsche Cars North America (PCNA) is seeking a highly motivated and passionate intern to join our Customer Experience Strategy & Insights team. This internship provides a unique opportunity to contribute to enhancing the customer journey, while gaining experience in customer experience strategy development, data analysis, and business insights. The Customer Experience Strategy and Insights intern will play a pivotal support role in shaping and executing Porsche’s luxury customer experience strategy in the U.S. market.
Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities.
Roles & responsibilities
Customer Experience Strategy Support: Assist in the development and execution of customer experience (CX) strategies that enhance Porsche’s brand reputation and customer satisfaction across touchpoints
Data Analysis & Insights: Analyze customer feedback, survey results, and other data sources to uncover luxury trends and insights, providing recommendations to elevate the luxury customer experience and loyalty
Competitive Benchmarking: Research and report on industry best practices and market trends in the luxury automotive segment
Customer Journey Mapping: Support the creation and refinement of customer journey maps to ensure a seamless and premium experience throughout all customer interactions with Porsche
Cross-Functional Collaboration: Collaborate with marketing, sales, service, product, and digital teams to align customer experience initiatives and drive strategic priorities
Report Creation: Prepare and present regular reports on customer experience performance metrics and customer satisfaction trends
Project Management: Assist in managing customer experience-related projects, ensuring timely execution and meeting strategic objectives
Innovation & Ideation: Participate in brainstorming sessions to generate new ideas and innovative approaches to elevate Porsche’s customer experience
Qualifications
Education:
Currently pursuing a BS/MS degree in Business, Marketing, Data Analytics, Market Research, International Business, or related field (MBA or equivalent preferred)
Qualifications:
Strong analytical skills with proficiency in Excel and data visualization tools
Excellent communication and presentation skills, both written and verbal
Strong interest in customer experience, luxury brands, and the automotive industry
Ability to work both independently and collaboratively in a fast-paced environment
Detail-oriented with strong organizational skills and ability to manage multiple tasks
Experience with survey tools (Qualtrics) and CRM platforms (SAP) a plus
Physical requirements:
Must be able to lift 15 pounds at times.
While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
Must be able to effectively work and complete tasks in an open office/noisy environment
Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.
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